23 September 2006


Notes on ob(Li)fious (unpublished notes 8/5/04; amended 9/23/06):

ob(Li)fious [or ob(Li)vious] is a working title for the magazine/journal I am proposing that will attempt to define what is [really reality].

"Really reality" may serve as a guiding theme for the society that may be formed in answer to this blog. This blog may serve as a generative pool (out of many) for paper topics that may, in turn, form the proposed society's articles that will be researched and published in the proposed journal.

[graphic] note on graphic: original title design contains peculiar diacritic inventions, which I will not attempt to re-create here.

The title's concept was partially inspired by the Brazilian cinepoem "LIFE," by Decio Pignatari (1958). As a simple kinetic poem, the title ob(LI)fious is intended to suggest multiple concepts in one (e.g., superficially, it consists of the words obvious, oblivious, and life, which paradoxically seem to operate simultaneously as parts of the same whole); it is, however, a working title, as I believe it itself suggests above all else, and as such, it implies the evolution inherent in language, in consciousness, and in behavior of individuals, of communities, of cultures, of nations, and of the new emerging global community (essentially, evolution seems to shape many, if not all, constructs of human civilization, which include, in addition to those social elements listed above, which are, by no means, conclusive, concepts and paradigms that are culturally and otherwise devised). Ob(Li)fious magazine and its supporters seek to determine a new set of concepts and constructs through a continuous analytical process that involves reevaluation and deconstruction, and that promotes optimism and research (a fuller discussion of ob(Li)fious's agenda and mission statement will be the topic of a future blog).

The initial rationale I proposed for a previous working title, although perhaps vague without being depicted here, is, I think, relevant, not only since it demonstrates the flux which the visible working title still suggests, but because of the previous title's relative similarity in argument to the current one.

The following is that rationale.

Life is obvious unless we are oblivious. Restated, the oblivious are unaware of the obvious. Life equals the energy (i.e., "e" squared in the title) that one must exert in order to solve the equation that is LIFE, thereby breaking out of OBLIVION. Life is also, the title suggests, re-created by Society to be confusing, with things made wrong that should be right. . . .the purpose of the v and the f (coexisting in the previous title, where the (f) was an alternate letter in "life" contained in the title) is to demonstrate that there is reason in everything, even when it doesn't make sense (i.e., here, the reason of strange spellings in our language indicative of its evolution) and to present the challenge to keep pressing for the truth of something past when you think the answer is "because."

It seems logical that a magazine whose determined goals call for a rigorous method of discovery, and which publishes its findings and hypotheses, would have a title that embodies its science as well as its art. Of note is the idea that SCIENCE and LANGUAGE, or REASON and LANGUAGE, were traditionally inseparable according to the Humanist philosophy of the Renaissance and the alleged Age of Reason.

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